There are plenty of expenses when it comes to running a legal office, but one that gets overlooked far too often is a good SEO program aimed at attorneys. While this could seem like an extra expense or something that can be ignored, in an increasingly competitive legal marketplace, it would be extremely unwise to do so. While word-of-mouth can bring in some business, more and more people are relying on the Internet to give them a list of options when it comes to finding legal assistance.
Online marketing is a great deal for the attorneys and law firms that are on page 1 of the search engines for primary keywords like bankruptcy, DUI, or business law. However, if you are not on page 1, or even if you’re just at the bottom instead of the top, you are losing out on massive amounts of business to your competitors.
Clients Check Out The Top Online Results
The numbers don’t lie. Well over 50% of all people jump online before making a purchase or hiring a professional. With individuals, 35 years old or younger that number jumps up to 75%. The higher the expense, the more likely a consumer is to jump online before making a decision. When it comes to hiring an attorney for legal services, they are going to make their short list of people to contact based on who they find on a Google search.
You need to be on page 1 if you want a decent share of the business. While many attorneys use pay per click (PPC) advertising, many of them are paying over $50 a click just in the hopes of getting a lead or a phone call and on average it takes five or six clicks before an attorney gets a phone call. Those are some pretty valuable leads!
You Can’t Afford Not To Be On Page One!
A single client is certainly worth much more than $300 or even $500 in advertising which is even before considering the possible word-of-mouth business they will be able to drive in your direction. That being said, a modern law office cannot afford to be stuck on page 2 of the search engine results or worse, especially if their competition is ranking near the top of the page.
While PPC advertising is one option, it has several drawbacks. The first is the fact that this advertising is extremely expensive especially if you are in a competitive marketplace or urban area of any kind. You would need an enormous budget upfront, and if you did not invest enough, you might not get the return you need to make this profitable. There were also about 30% of people online who will never click on an ad.
However, you cannot give up those top positions on page 1. The law offices in those spots will be getting the lion share of business, even to the point where they are making enough money to drive up the pay per click advertising prices to make it harder for anyone else to compete which is a common strategy, and it is extremely useful.
Getting The Most Out Of Your Online Budget
This is why a proper search engine optimization (SEO) plan is so important for lawyers. When a company can get their website into the top five search results for primary keywords, and especially into the top three spots, they will start getting massive amounts of traffic naturally without having to pay an enormous amount of advertising every single month.
More traffic means more phone calls and more phone calls means more paying clients. While the cost of a quality SEO campaign will vary depending on a variety of different factors, is almost certainly cheaper than any PPC campaign and actually will keep reaping benefits for you long after it has ceased.
As long as the attorney website is on page 1, it will continue to bring in new high paying clients.
While there are many different ways to get attention online, there is no doubt that every lawyer needs an exceptional SEO campaign to rise above the competition. A good SEO strategy is the surest way to get quality business from your online website and to make sure that investment keeps paying off far into the future. If you are located in Kelowna, B.C., Coronation Internet Marketing Kelowna works with businesses in order to help increase their sales via internet marketing and SEO.